The Walt Disney Company Using Second Life As A Public...

Virtual communities such as Second Life have revolutionized communication channels for public relations professionals. The virtual-communication platform uses the integration of social and digital media to communicate with target audiences. The internet-based simulated environment permits users to not only interact with each other, but with products and services provided by organizations and individuals. Thus, Second Life has become an interactive, collaborative and commercial communication channel to connect to and influence global audience behavior (Barnes Mattsson, 2011). Already internationally recognized, the Walt Disney Company was an early participant of Second Life. The purpose of Disney’s virtual-world establishment was to give Disney fans a place to hangout, enjoy the scenery and get updates about the parks (McConnon Reena, 2007). The five advantages of the Walt Disney Company using Second Life as a public relations tool are: Tourism and international public relations have a positive relationship, access to target audience feedback through personal interfaces, Second Life serves as another platform for dissemination of information and promotion of organizational activities, the content of the virtual world creates an hyperreality for identified target audiences and the platform removes geographically barriers encouraging people from around the world to collaborate. According to Curtin and Gaither (2007), â€Å"international perceptions of a country areShow MoreRelatedCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 PagesCorporate Communications The Case of The Walt Disney Company Table of Contents Executive Summary ......................................................................................... 3 Chapter 1 Communications Audit of Disney 1.1 Communications Audit Methodology Execution............................................................ 8 1.2 Conclusion ........................................................................................................................ 19 Chapter 2 ApplicationRead MoreThe Walt Disney Company Essay3253 Words   |  14 PagesThe Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society, continues to prosper and have positive revenue in allRead MoreThe Walt Disney Company11417 Words   |  46 PagesThe Walt Disney Company A Business Environment Analysis By Rebecca Newman, Kendra Nicastro, Todd Harris Rick Brown The Wide World of Disney: Defining The Walt Disney Company’s Domain The Walt Disney Company is an internationally recognized and renowned power player in the entertainment industry. Disney categorizes its operations into four key divisions: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each division under The Walt Disney Company’s umbrella providesRead MoreAthletic Shoe and Nike4456 Words   |  18 PagesNIKE 1 Nike has always remained on the preference list of athletes and  athletic  footwear  was indeed the first category of products launched by the company more than 30 years ago. Today, you can see the craze for its products, not only among athletes, but also among golfers and other sportspeople. Apart from that,  Nike  shoes  and other accessories have also become the favorite  fashion  products for teenagers. Thus, fashion, elegance and achievements are some of the associated attributes of NikeRead MoreImproving the Guest Experience at the Walt Disney World Resort7456 Words   |  30 PagesMeeting the New Standard © Improving the Guest Experience at the Walt Disney World Resort Strategic Consulting Josh Buchanan Matthew Covarrubias James Gillis T.J. 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It aims toRead MoreDiversity at Disney5774 Words   |  24 Pages1 Disney Disney 2 For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today s global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. 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And it’s gonna pay off.†5 The Dawning Of Disney After first attempting to start a commercial arts firm in 1917, Walt Disney, along with his partner Ub Iwerks, joined the Kansas City Film Ad Company, and beganRead MoreThe Media s Choice Of A Desert2122 Words   |  9 PagesAfrican countries. They understand the media message but also are well informed to know it is a thing of the past and this fictional version does not represent the exact civil war in Nigeria. So they might question the media communicator’s choice of using a desert to represent the country. The audience members in the oppositional position are the audience that do not share the text s code. Although they understand the meaning, they reject it. Here it can be Africans, especially Nigerians. First, they

Freedom And African American History Essay - 1680 Words

Freedom And African American History 1 XIN LI The United States is a immigrant country, which faces varieties of problems. The African American problem is one of the most serious one. Racial segregation is a deep-rooted social problem, which reflects in every field in the United States. For example, education, labor market and criminal justice system. In the aspect of education, most of black children were not permitted to enter the school, because the white children studied there. In the aspect of labor market, the black people s average wages were lower than the whites. They did the manual work. In the aspect of criminal justice system, the blacks were easily in jail. Badly, their sentences were also more serious than the whites. In general, the blacks live in the bottom of the American society. Martin Luther King delivered the famous speech I Have a Dream, I have a dream that my four little children will one day live in a nation where they will not be judged by the color of the ir skin but by the content of their character. (1) However, it was difficult for African American to get the freedom. The 1776 Declaration of Independence announced that everyone are equal and freedom.But black slavery still occurred in the southern states of America. Then the Civil War broke out, African American kept struggling for land and political rights.Show MoreRelatedThe Freedom Of Struggles By Adriane Lentz Smith1250 Words   |  5 PagesLentz-Smith wrote the book called the Freedom of Struggles, Who is an associate Professor of History at Duke University. Adriane had studied history and African American studies. She was successful in everything Adriane did, she had many goals to achieve. 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This was an optionRead MoreThe Nile River Essay1578 Words   |  7 Pages Despite the large size of the African continent and the many geographical factors that encompass it, there is seemingly one stream of water that virtually everyone in the world knows, the Nile River. What most do not know is that the Nile originates from two separate locations, with two major tributaries. The tributary in the east, the Blue Nile, begins from Lake Tana in Ethiopia and the tributary in the west, the White Nile, begins in Uganda. Both travel hundreds of miles until they reach theirRead MoreEssay on African American History in America1064 Words   |  5 PagesSlavery to Freedom (2007), it was said that â€Å"the transition from slavery to freedom represents one of the major themes in the history of African Diaspora in the Americas† (para. 1). 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Organizational analysis Free Essays

Introduction This faculty had widened my position of organisations and their values. With a portfolio from operations background in a BPO sector managing more than 30 employees, I happen to understand certain facet for many of our employees feedback and what was truly dawdling behind in that organisation. I even had submitted one page papers to my Director explicating about the seniors which the organisation has to be looked into instantly. We will write a custom essay sample on Organizational analysis or any similar topic only for you Order Now Working in this faculty along with my group had besides helped me to understand the existent clip scenario of the international office organisation which we had worked on. An Overview Of The Analysis When we happen to inquire for the assignment to run into the International offices Director, we were truly excited to cognize what truly the organisation is all about, understanding the major work of the office being into international pupil enlisting which was entirely known on this organisation there were more important functions which this organisation was all about. Initially, our group had decided to direct out three people to run into him, but we had a back autumn when we had a notice that he was non available, and the worst which affected us was that he will be back merely after a hebdomad and this created a confusion within all of us. I took the undertaking of outlining out the inquirer which had to be passed on to the employees of the organisation ; my past experience had helped me to get the better of this degree, as I was responsible for carry oning studies from my employees about the degree of occupation satisfaction and feedbacks on the assignments they were assigned to. Sing the strength of work burden they have, I decided to set down merely 10 inquiries which would turn to most of our research about their work. I took the chief countries of occupation satisfaction, environment of the work topographic point, communicating degrees within the organisation, impact on any alterations. I besides decided to set on an unfastened inquiry so that any inquiry or feedback on their ego ‘s can be obtained which can assist us understand the engagement on their occupation. Normally if this feedback has to be completed on a completion most of the participants would merely make full in the inquirer with the possible replies quickly and would go through it on dorsum to us. If the participants truly bask these 0858009 3 inquirers they would set down some of the remarks or some of their inquiries which can be raised on a whole for the direction to reply or to most allow them cognize of some developments go oning without the notice of the direction. I was heated up with the conversation of my group when at the last, that merely two individuals can run into the Director. Then as a group we decided that I stay back and to enter the inquiries which were being asked to him and reproduce it for us to analysis. I was despairing to see the international office, I accompanied my squad to the office, the first feeling it gave me was surprising, beside all our expatiation of a high terminal office floor, it was an unfastened office floor where everything was so seeable and we could finally number the figure of employees in the floor. There were more surprises to add on when we wanted to cognize the office of the Director ; we were directed towards a corner of a room on an unfastened tabular array, so it was my squad who took on the show so on and I returned back waiting thirstily to cognize the consequence of the meeting and the replies which were to be spoken out. The more inspiring chance was the chance to analyze in world a life-size organisation. We had a enormous answer from the Director ; he had given us the terminal to stop operation of the organisation, the first meeting had given us replies to all the inquiries which we were waiting to screen it out. This organisation was non merely involved in international pupil personal businesss but there were other countries like institutional dealingss which was involved in with other external universities and their plans, so being the international dealingss which was responsible for MOU with other educational establishments across the Earth, this section was besides active for pupil exchange plans. This had made me revise the inquirer which had to be handed out to employees as it had a broad spectrum of events to be covered. After obtaining the completed inquirer we had similar replies on all of them, we had an overview of the section but this was wholly different on how every employee had similar position. Framwork Employed W had given 7 ‘s theoretical account on bases of our appraisal as the sections with the organisation was interlinked to each other, they were independent but was bounded like magnets with each other and the degree of motive could be felt by the responses we had got. They were given lost of chance to go, common 0858009 4 answerability for each other and high degree of occupation satisfaction was clearly seeable. Motivation has played a really of import facet as everyone was towards a common ends, this was one of the section which had been responsible for Warwick ‘s growing. I had understood that they all had the occupation features with skill diverseness, undertaking individuality was significance and feedback was communicated decently with each other on clip. Key emotional edge prevailed with each other for their distinguishable duty and clear cognition result of the work they were into their corresponding countries. All the struggles within them were sorted out with treatments. Furthermore their squad ‘s size was kept little for effectual communicating. The chief alteration had been after their new Director taking the physical barriers between them which had efficaciously brought in the alteration ; this has besides given them the capableness to interact any issue straight with him, intern determination devising was left on everyone and this had given all the employees to move independently for faster resolution of issues. To brief of what, I had formulated on this research are every employee found his occupation disputing instead than routine as everyday he had new occupations to be to be refined off. Communication within the organisation is so intense that everyone is able to track of their work and feedback of their procedure is being maintained in high degrees. They were able to carry through their given undertakings within their office hours alternatively of working on with the excess hours and even they did n’t mind to work on the excess hours to finish their occupations. Without an effectual inducement plan in topographic point everyone was keen on their work or responsibilities given to them and everyone was keen on the growing of the organisation instead than that of their personal growing, this had brought in a degree of dedication towards their organisational growing. With an unfastened office scenario every work of them had a alteration to be overlook and this besides provided an ins ecure environment on personal attempts being put in topographic point. They besides have a occupation apprehension which can non be brought out as a insouciant work since they are being monitored openly some one or the other on the whole. They have are forced to work on certain fortunes which they can remain off from as it their unfastened work topographic point, even a smiling is forced on them, as that is what the inquirer has reflected back to us, Since all the inquirer had the same response or similar response without transporting a appropriate reply, this looks like a forced reply. Furthermore we had been provided to interview merely one employee on the entire squad of 33 members, and that interview had a twofold positive response and every organisation should or will hold a unfavorable judgment factor on their desk to do it a perfect one. Decision To reason with the research on this organisation a strong motive of the bounded within every employee and this act as a drive force within them to execute and the degree of dedication which this leading has brought in has had an influence on every employee to keep it for the group end or success of the organisation. To acquire people on a same aim to carry through widespread end is a singular attempt of the Director. The chief drawback of this is shall ensue when a image perfect portrayal is swirled on a issue which they face and when they are non able to manage it out. This section has proved to be a success narrative and every employee had resulted towards its success, and the chief factors would be motive and teamwork. Leadership manner has influenced the occupation profile of every one, which had even drafted to the degree of feedback to be on a common appraisal. This degree of bonding has been a major factor to convey in such high degree of victory towards the university on an international degree within a short clip. If this bonding continues, it shall take to the growing of different stage of the university. How to cite Organizational analysis, Essay examples

The Absolutely True Diary of a Part-Time Indian free essay sample

The Absolutely True Diary of a Part-Time Indian is a humours yet insightful book written by Sherman Alexie. The book is about a tale of a hydrocephalic Indian named Arnold Spirit (usually called Junior), living in an impoverished Indian reservation. Due to his medical conditions, he is always the underdog, lowest member of his society. Despite this he keeps his hope, expanding it beyond his hometown and into the wider community. Alexie incorporates many themes, such as poverty, friendship and hope, within Junior’s journey, and those ideas are most effectively conveyed with the literary technique of characterisation. The theme of hope is prevalent throughout the novel, and Alexie conveys this message through the dialog of the characters. Back at Wellpinit, Junior does not realise the situation of the Indians. Mr P, his geometry teacher, tells him that â€Å"All [the] kids have given up †¦ All [Junior’s] friends, all the bullies †¦ We’re all defeated. † and that â€Å"[Junior] won’t give up. † Junior realises that he is the last person of his tribe who still can live with hope. So he leaves the reservation and enters Reardan High school. There, surrounded by those who have ambitions, he finds his own hope. Later on in the book, one can clearly see that Junior starts to understand this notion of hope and confidence, saying â€Å"we were supposed to be happy with our limitations. But there was no way [I was] going to sit still. Nope, [I] wanted to fly. † Through all the poverty and violence, Junior had kept his hope alive, and it flourished when he carried forward. This beautiful idea is most powerfully conveyed by Alexie through the characterisation of Junior. In the novel, Alexie thoroughly explores the idea of poverty and its relationship to self-esteem through the characterisation of the Indians on the reservation. The reservation is extremely disadvantaged, â€Å"so poor and sad that [the children] have to study from the same dang books [that their] parents studied from. † All Indians, regardless of their gender and age, would have had their hopes and dreams, who â€Å"[would have] dreamed about being something other than poor, but †¦ never got the chance to be anything because nobody paid attention to their dreams. † Anyone whose dreams were shattered would have low self-esteem, which is the case for most Indians in the reservation. When Junior leaves the reservation in order to attend to Reardan High (a rich white school outside the reservation) he finds a completely different set of characters, those with privileged backgrounds and high hopes and expectations. Junior finds that he must live up to these expectations, and he too starts to expect more from himself. The change is significant, improving his school grades and athleticism, especially in basketball: He was an average player back at the reservation, because nobody expected anything from him. Now, â€Å"[The basketball] Coach and the other players wanted [him] to be good They expected [him] to be good. So [he] became good. † Clearly, Alexie is suggesting that people’s backgrounds and situations can alter their values and desires, thus changing their life. This idea is effectively conveyed through the characterisation of the Indians in the reservation. Alexie conveys the message of friendship in the book, The Absolutely True Diary of a Part-Time Indian through the characterisation of Rowdy. â€Å"Rowdy is the toughest kid on the [reservation]. He is long and lean and strong like a snake. † In the poor, violence-riddled community of the reservation, he is the chief bully. However, he shares a strange friendship with Junior. Rowdy is the protector, and â€Å"has protected [Junior] since [they] were born. † In return, Junior draws cartoons for Rowdy. Although Rowdy is always the tormentor, he loves cartoons and comics. â€Å"He likes to pretend that he live inside the comic books,† mainly as a way of escaping his drunken, brutal father and his poor family. This unusual, yet finely balanced friendship between Rowdy and Junior is disrupted when Junior leaves the reservation. Rowdy is angry that Junior is abandoning him to suffer alone, and eventually becomes Junior’s nemesis. The illustration on page 53 clearly shows the pain, sorrow and anger that Rowdy feels when Junior departs. It depicts Rowdy’s face, angry almost to the point of crying, making comments such as â€Å"You white lover! † Throughout the novel, he is angry at Junior, but he occasionally has brief, almost friendly conversation with him. This shows that, no matter how much Rowdy wants to hate Junior, he cannot do so Junior is the only person he can let his guard down. Eventually, Rowdy returns as Junior’s best friend, accepting Junior’s ‘nomadic’ way of life and giving himself a person who he can befriend. This notion of friendship caused by hardship is expressed brilliantly by Alexie through the characterisation of Rowdy. Hardship is everywhere, and is especially the case for the characters in the novel. It destroys people’s self-esteem, performance and even well-being. But it can also create friendship and amplifies hope. Sherman Alexie successfully conveys these messages through the characterisation of the people inside the story. A quote from Vince Lombardi Jr. summarises those messages: â€Å"The quality of a mans life is in direct proportion to his commitment to excellence, regardless of his chosen field of endeavor [sic]. † Amber1204 Mar 24, 2013, 01:08am #2 I thought it was pretty good ! Btw im korean too lol I think what you should have done (maybe) was to make the sentences cohesive and flow more. check mine out Didgeridoo 169 Mar 24, 2013, 07:01pm #3 The Absolutely True Diary of a Part-Time Indian is a humorous yet insightful book written by Sherman Alexie. The book is about a tale of a hydrocephalic Indian named Arnold Spirit (usually called Junior), (no comma) living in an impoverished Indian reservation. Due to his medical conditions, he is always the underdog and the lowest member of his society. Despite this, he keeps his hope, expanding it beyond his hometown and into the wider community. Alexie incorporates many themes, (no comma) such as poverty, friendship, and hope, (no comma) within Junior’s journey, and those ideas are most effectively conveyed with the literary technique of characterisation. The theme of hope is prevalent throughout the novel, and Alexie conveys this message through the dialog of the characters. Back at Wellpinit, Junior does not realise the situation of the Indians. Mr P, his geometry teacher, tells him that â€Å"All [the] kids have given up †¦ All [Junior’s] friends, all the bullies †¦ We’re all defeated. † and that â€Å"[Junior] won’t give up. † Junior realises that he is the last person of his tribe who still can live with hope, so he leaves the reservation and enters Reardan High school. There, surrounded by those who have ambitions, he finds his own hope. Later on in the book, one can clearly see that Junior starts to understand this notion of hope and confidence, saying â€Å"We were supposed to be happy with our limitations. But there was no way [I was] going to sit still. Nope, [I] wanted to fly. † Through all the poverty and violence, Junior had kept his hope alive, and it flourished when he carried forward. This beautiful idea is most powerfully conveyed by Alexie through the characterisation of Junior. In the novel, Alexie thoroughly explores the idea of poverty and its relationship to self-esteem through the characterisation of the Indians on the reservation. The reservation is extremely disadvantaged, â€Å"so poor and sad that [the children] have to study from the same dang books [that their] parents studied from. † All Indians, regardless of their gender and age, would have had their hopes and dreams, who â€Å"[would have] dreamed about being something other than poor, but †¦ never got the chance to be anything because nobody paid attention to their dreams. † Anyone whose dreams were shattered would have low self-esteem, which is the case for most Indians in the reservation. When Junior leaves the reservation in order to attend to Reardan High, a rich white school outside the reservation, he finds a completely different set of characters who have privileged backgrounds and high hopes and expectations. Junior finds that he must live up to these expectations, and he too starts to expect more from himself. The change is significant, improving his school grades and athleticism, especially in basketball. He was an average player back at the reservation, (no comma) because nobody expected anything from him. Now, â€Å"[the basketball] Coach and the other players wanted [him] to be good They expected [him] to be good. So [he] became good. † Clearly, Alexie is suggesting that people’s backgrounds and situations can alter their values and desires, thus changing their lives. This idea is effectively conveyed through the characterisation of the Indians in the reservation. Alexie conveys the message of friendship in the book, The Absolutely True Diary of a Part-Time Indian, through the characterisation of Rowdy. â€Å"Rowdy is the toughest kid on the [reservation]. He is long and lean and strong like a snake. † In the poor, violence-riddled community of the reservation, he is the chief bully. However, he shares a strange friendship with Junior. Rowdy is the protector, and â€Å"has protected [Junior] since [they] were born. † In return, Junior draws cartoons for Rowdy. Although Rowdy is always the tormentor, he loves cartoons and comics. â€Å"He likes to pretend that he lives (? ) inside the comic books,† mainly as a way of escaping his drunken, brutal father and his poor family. This unusual, yet finely balanced friendship between Rowdy and Junior is disrupted when Junior leaves the reservation. Rowdy is angry that Junior is abandoning him to suffer alone, and eventually becomes Junior’s nemesis. The illustration on page 53 clearly shows the pain, sorrow, and anger that Rowdy feels when Junior departs. It depicts Rowdy’s face, angry almost to the point of crying, making comments such as â€Å"You white lover! † Throughout the novel, he is angry at Junior, but he occasionally has brief, almost friendly conversations with him. This shows that, (no comma) no matter how much Rowdy wants to hate Junior, he cannot do so; Junior is the only person he can let his guard down for. Eventually, Rowdy returns as Junior’s best friend, accepting Junior’s nomadic way of life and giving himself a person who he can befriend. This notion of friendship caused by hardship is expressed brilliantly by Alexie through the characterisation of Rowdy.